Marketing News, New Products, Packaging News

Tree Hut Unveils New Brand Identity

Spring 2026 launches feature the new logo and packaging design.

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By: Christine Esposito

Editor-in-Chief

Tree Hut's new spring collection includes Violet Victory and Golden Vanilla scents.

Tree Hut is moving into 2026 with a refreshed logo and updated packaging designed to bring its branding on par with its viral success, according to officials. “Everyone knows the iconic sugar scrub in the jar, but no one knows it’s Tree Hut. Our glow up brings the branding up to speed with the virality of products we make,” Luis Garcia, chief marketing officer at Tree Hut, said in a statement. The Coppell, TX-based company revealed its updated brand identity on Dec. ...

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